WEEK 01
My thesis project is about Beijing Opera. Beijing Opera is an endangered traditional Chinese performance art incorporating singing, reciting, acting, martial arts. In this semester, I would like to run the user testing on all my deliverables, including the editorial booklets, the posters and videos and the digital website.
Audio or video Interviews
Audio and video interviews are an economical way to test users in a wide geographical area. Since my project is multicultural and sort of international, I need to talk with part of my target audiences and professionals back in China. This method is a practical way to gather as much as date in a shorter period. and compare to in-person interviews, they are much affordable.
Focus Group
Focus Group would help the audiences to share their values and opinions with each other about the products or deliverables so that more insights and date could be collected. It is a good way to generated new insights, stories and inspirations. The hold should prepare the questions and schedule for the participants to make the testing successful.
In-person Usability Testing
In-person testing, as the name suggests, needs people talk face to face. Compared to remote tests, in-person tests provide extra data points, since researchers can observe and analyze body language and facial expressions. It is better to use a prototype to do the usability testing because it will directly shows the participants how the products work and the functions.
Audio or video Interviews
Audio and video interviews are an economical way to test users in a wide geographical area. Since my project is multicultural and sort of international, I need to talk with part of my target audiences and professionals back in China. This method is a practical way to gather as much as date in a shorter period. and compare to in-person interviews, they are much affordable.
Focus Group
Focus Group would help the audiences to share their values and opinions with each other about the products or deliverables so that more insights and date could be collected. It is a good way to generated new insights, stories and inspirations. The hold should prepare the questions and schedule for the participants to make the testing successful.
In-person Usability Testing
In-person testing, as the name suggests, needs people talk face to face. Compared to remote tests, in-person tests provide extra data points, since researchers can observe and analyze body language and facial expressions. It is better to use a prototype to do the usability testing because it will directly shows the participants how the products work and the functions.